Wednesday 24 October 2012

Develop a brand



Brand Name - Syncom (synergy Communications) 

Tagline: Tomorrows technology, affordable today

Logo:  




Brand Position - Exciting new mobile company coming out in the market offering smart phones at low costs

Brand Promise - That they deliver the most advanced smart phone at realistic prices for the 16-25 year old market. 

Brand Personality - Youthful, sophisticated, Prestigious, Slick and smart

Brand Tone – edgy, imaginative, and competitive 

Brand Story – Company started up by a group of university graduate who studied Electronic   engineering and computer science. 

Brand Associations
Colours: Illuminating Blue, Green and white on black background.

Taglines- Tomorrows technology, affordable today
                   Something’s are just better

Images-   Sphere image

Fonts-   Arbeka font used for the logo on the mobile phone

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