Samsung mobile have achieved great success with their smart phones as they
offer a range of phone at a much lower cost than the other leading competitor
(apple-iPhone) as they offer such variety these appeals to a much wider target audience.
This is their key strategy in standing out in the market by not having a
defined target audience. Their phones
are also leading in innovation which has allowed them to becoming the no1
mobile maker in the world. The apple iPhone another hugely successful mobile
phone has currently release their latest version of their smart phone the Iphone5,
From reading reviews on this phones it appears that as always ‘Apple’ have
brought out another good working device with some improvements and changes from
the iPhone 4 (faster processor and larger screen) but in reality in does nothing
special compared to its predecessor, so why has it sold in its millions? Amazing
customer loyalty and clever branding, Apple doesn’t just sell you a mobile
phone they offer a lifestyle to its consumers and hands them technology on a
plate. Its aim was to sell the idea that the iPhone would make people’s lives
easier. Apple also has an air of exclusiveness surrounding it, making their
customers feel like they a part of superior community.
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