Branding within the mobile phone sector

 

 

Samsung mobile have achieved great success with their smart phones as they offer a range of phone at a much lower cost than the other leading competitor (apple-iPhone) as they offer such variety these appeals to a much wider target audience. This is their key strategy in standing out in the market by not having a defined target audience.  Their phones are also leading in innovation which has allowed them to becoming the no1 mobile maker in the world. The apple iPhone another hugely successful mobile phone has currently release their latest version of their smart phone the Iphone5, From reading reviews on this phones it appears that as always ‘Apple’ have brought out another good working device with some improvements and changes from the iPhone 4 (faster processor and larger screen) but in reality in does nothing special compared to its predecessor, so why has it sold in its millions? Amazing customer loyalty and clever branding, Apple doesn’t just sell you a mobile phone they offer a lifestyle to its consumers and hands them technology on a plate. Its aim was to sell the idea that the iPhone would make people’s lives easier. Apple also has an air of exclusiveness surrounding it, making their customers feel like they a part of superior community.

 

Develop a brand

Brand Name - Syncom (synergy Communications) 

Tagline: Tomorrows technology, affordable today

Logo:  

Brand Position - Exciting new mobile company coming out in the market offering smart phones at low costs

Brand Promise - That they deliver the most advanced smart phone at realistic prices for the 16-25 year old market. 

Brand Personality - Youthful, sophisticated, Prestigious, Slick and smart

Brand Tone – edgy, imaginative, and competitive 

Brand Story – Company started up by a group of university graduate who studied Electronic   engineering and computer science. 

Brand Associations –

Colours: Illuminating Blue, Green and white on black background.

Taglines- Tomorrows technology, affordable today

                   Something’s are just better

Images-   Sphere image

Fonts-   Arbeka font used for the logo on the mobile phone

intellectual property rights

Intellectual property

Intellectual property rights are the legal protection given to the owner of intellectual property ideas; artistic and commercial, this can includes the Design, logo and the name. Trademark, copyright and patent can also provide protection for your creative ideas.

legal responsibilities

Legal responsibilities

Brands must be protected and this can be done under the copyright and patent act. Copyright means that no one can copy your work without permission. Copyright is automatic but it still needs to be asserted.

It’s also a good idea to registering your trademark; you obtain legal rights that can prevent others from making unauthorised use of your trademark.

Examples of a trademark are shown below.

Unique Selling Proposition

Unique selling proposition 

Unique selling proposition is a declaration that a company will use to make customers buy their product over all others.  When you start up a business you have to not only believe in your service and product but you have to see it fully from your potential customer’s point of view. Does your product give your customer what it wants? What can you do different to turn them into a regular and perhaps loyal customer? You may not have a unique product to offer but how can you make your particular product stand out from the competitor? An example of a good USP would be for Domino’s pizza, 

“You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free."

 The reason why it worked so well was the fact that the USP benefiting the customers at every point, offering food direct to your door that would be fresh and hot or get it for free, It was a simple but extremely effective USP.