Unique Selling Proposition

Unique selling proposition 

Unique selling proposition is a declaration that a company will use to make customers buy their product over all others.  When you start up a business you have to not only believe in your service and product but you have to see it fully from your potential customer’s point of view. Does your product give your customer what it wants? What can you do different to turn them into a regular and perhaps loyal customer? You may not have a unique product to offer but how can you make your particular product stand out from the competitor? An example of a good USP would be for Domino’s pizza, 

“You get fresh, hot pizza delivered to your door in 30 minutes or less -- or it's free."

 The reason why it worked so well was the fact that the USP benefiting the customers at every point, offering food direct to your door that would be fresh and hot or get it for free, It was a simple but extremely effective USP.

Branding

Branding

Branding is the image that is installed into a company/organisation; The image should reflect the ideas and core beliefs that they wish to portray to the public. Setting itself apart from the competition is the aim.

Branding is a promise that links to a customer through images, words and emotions. Branding can install a feeling of positive customer experience that can in turn result in customer loyalty.

The number 1 company in the world at this time is Apple, They are in this position due to the fact that they produced high quality products that consumers want right now, and they give great customer service and experience. Plus their logo is very easily recognisable, very simple and effective.

http://www.bizhelp24.com/marketing/what-is-branding.html

http://www.how-to-branding.com/Branding-Definition.html