Branding
Branding is the image that is installed into a company/organisation; The image should reflect the ideas and core beliefs
that they wish to portray to the public. Setting itself apart from the
competition is the aim.
Branding is a promise that links to a
customer through images, words and emotions. Branding can install a feeling of
positive customer experience that can in turn result in customer loyalty.
The number 1 company in the world at
this time is Apple, They are in this position due to the fact that they
produced high quality products that consumers want right now, and they give
great customer service and experience. Plus their logo is very easily recognisable,
very simple and effective.
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